The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Influencer Marketing / Multi-Channel
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Film / Online
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online Films & Video / Varying Length Campaign
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Direct
Points: 25.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Guerrilla Marketing
Points: 25.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Ambient Media / Live Events
Points: 25.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Ambient Media / Live Events
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Digital Product
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London
Client: FIFA
Category: Innovation in Interactive / Gaming
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London
Client: FIFA
Category: Gaming
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Digital Design
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Web / Utility
Points: 15.0
Exclusive the Rainbow Outro
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Television / Long Form - Single
Points: 15.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online / Live Webcast
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Innovation in Interactive / Online
Points: 15.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Art Direction
Points: 15.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Brand Transformation
Points: 15.0
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung
Category: Influencer Marketing / Single Channel
Points: 10.0
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client: H&M
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Web / User Experience
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Branded Social Post / Campaign
Points: 10.0
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG
Category: Craft / Writing - Single or Campaign
Points: 10.0
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Websites
Points: 10.0
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online Films & Video / Long Form - Single
Points: 10.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Online Films & Video / Long Form - Single
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Art Direction - Single or Campaign
Points: 10.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Digital / Websites & Mobile
Points: 10.0
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation
Category: User-Generated Content
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Websites
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Digital Design
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Illustration - Campaign
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Integrated Branding / Integrated Online
Points: 10.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Experiential / Events & Competitions
Points: 10.0
Crash Test
Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client: Sécurité Routière
Category: Digital / Social Media
Points: 2.0
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm
Category: Film / Long Form
Points: 2.0
End Embarrassment
Agency: Interbrand Japan / Tokyo
Client: Matsumoto Kiyoshi Holdings
Category: Packaging
Points: 2.0
Shut up death
Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client: Doctors of the World
Category: Craft - Direction / Single
Points: 2.0
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm
Category: Craft - Direction / Single
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Integrated Campaign
Points: 2.0
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation
Category: Integrated Campaign
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Integrated Campaign
Points: 2.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Craft / Interface Design
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Innovation in Social Media
Points: 2.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Social Engagement / User-Generated Content
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Social Engagement / User-Generated Content
Points: 2.0
Austism Shaped History
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Campaign
Points: 2.0
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Single
Points: 2.0
Client:
FIFA
Title:
More Than A Game
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Design
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Outro
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Klarna
Title:
SMOOOTH
Category:
Brand Transformation
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
H&M
Title:
Fall Fashion
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Web / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
The Worst Photos
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Announcement
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Marmite
Title:
The Gene Project
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Websites
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Digital Design
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Illustration - Campaign
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Sécurité Routière
Title:
Crash Test
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
State Farm
Title:
Following
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Matsumoto Kiyoshi Holdings
Title:
End Embarrassment
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Doctors of the World
Title:
Shut up death
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
State Farm
Title:
Following
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
McDonald's Corporation
Title:
Search
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Craft / Interface Design
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Austism Shaped History
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
